OATLY: BRAINWASHING
As part of Oatly’s Department of Mind Control,
aside from creating the ads you see and the stories floating out there,
my biggest challenge is to brainwash the masses into accepting plant-based “milk.”
Sometimes, this requires petitioning the EU
to normalize plant-based “dairy” in schools.
We partnered with Pro Veg and over the course of six weeks, got 35,000 to sign in support of the petition.
To help get eyeballs on the petition, a music video and a full social campaign (as seen on IG!) accompanied it.
Most of the time though, I get the privilege of receiving a lot of hate mail
which allows me to gleefully turn them into art.
When not being yelled at, this job comes with the benefit of
the masses asking my masters to give me a pay raise.
(I know they didn’t name me specifically, but kindly allow my delulu indulgences.)
If you’ve scrolled this far and enjoy controlling minds, maybe apply for a job here?
ECD, CD, AD, CW, PD, PM, SM, WD, ETC: The ODMC