IKEA: GET CHERAS
TO IKEA CHERAS
IKEA was launching their second store in Malaysia, in an unknown area called Cheras.
To get everyone down to the store, we launched Malaysia's Biggest Housewarming Party
and invited everyone with a hit pop song.
IKEA Cheras opens 19 Nov. Get Cheras down for the biggest housewarming party in Malaysia! Visit IKEA.my/cheras for more information.
Creative Directors: Maurice Wee, Tinus Strydom
Copywriter: KC Hong, Ross Fowler
Art Director: Marcus Yuen
Director: Nieto
Music: Fuse