IKEA: GET CHERAS TO IKEA CHERAS
IKEA was launching their second store in Malaysia, in an unknown area called Cheras.
To get everyone down to the store, we launched Malaysia's Biggest Housewarming Party
and invited everyone with a hit pop song.
Creative Directors: Maurice Wee, Tinus Strydom
Copywriter: KC Hong, Ross Fowler
Art Director: Marcus Yuen