LOTS OF FUN
IKEA: DEMOCRATIC DESIGN LAUNCH
IKEA's products are made according to 5 wonderful design principles that no one knows about. As part of the annual catalogue, our task was to get Malaysians, Singaporeans and the Thais to understand IKEA's guiding force a little better.
The campaign will continue with a comic book on Canvas and a BILLY chatbot. The IKEA site will give you all the other information you need about DD.
Creative Directors: Maurice Wee, Tinus Strydom, Peter Callaghan
Copywriter: KC Hong,
Art Director: Marcus Yuen