KC THanks you for taking the time to read this. kc also hopes you had fun reading this. if you did not, send her an email and she'll send you a doodle.

LOTS OF FUN

LOTS OF FUN

IKEA: DEMOCRATIC DESIGN LAUNCH

IKEA's products are made according to 5 wonderful design principles that no one knows about. As part of the annual catalogue, our task was to get Malaysians, Singaporeans and the Thais to understand IKEA's guiding force a little better.

The campaign began with a Facebook post announcing the new catalogue.

The campaign began with a Facebook post announcing the new catalogue.

Then we launched with three videos, each one explaining one aspect of Democratic Design. This is STUVA. She grows with your kids.

This is BILLY. The world's most popular bookcase, who would like you to please, please, take him home.

And this is POÄNG. The best place in the world is between her arms.

The campaign will continue with a comic book on Canvas and a BILLY chatbot. The IKEA site will give you all the other information you need about DD.

Creative Directors: Maurice Wee, Tinus Strydom, Peter Callaghan
Copywriter: KC Hong,
Art Director: Marcus Yuen
Director: Rong
Music: Fuse

LOTS & LOTS OF FUN

LOTS & LOTS OF FUN

REALLY FUN

REALLY FUN