LOTS & LOTS OF FUN
IKEA: AN EPIC CHINESE NEW YEAR
When Chinese New Year comes around, the most important thing (apart from red packets filled with money) is the Reunion Dinner. This is where mom and her mother-in-law show off all their cooking skills to create the most epic feast for the family.
Inspired by Stephen Chow and Bruce Lee, here's how we chose to show off IKEA's cooking range.
Yes. There was a social campaign asking people to show us their legendary poses to win IKEA gift cards.
Creative Directors: Maurice Wee, Tinus Strydom
Copywriter: KC Hong
Art Director: Ronald Bunaidi