KC THanks you for taking the time to read this. kc also hopes you had fun reading this. if you did not, send her an email and she'll send you a doodle.

LOTS & LOTS OF FUN

LOTS & LOTS OF FUN

IKEA: AN EPIC CHINESE NEW YEAR

When Chinese New Year comes around, the most important thing (apart from red packets filled with money) is the Reunion Dinner. This is where mom and her mother-in-law show off all their cooking skills to create the most epic feast for the family. 

Inspired by Stephen Chow and Bruce Lee, here's how we chose to show off IKEA's cooking range.

Yes. There was a social campaign asking people to show us their legendary poses to win IKEA gift cards.

  Here's a few photos of what they came back with:

 

Here's a few photos of what they came back with:

  Yes, you guessed right! There was also a print campaign to this.

 

Yes, you guessed right! There was also a print campaign to this.

Creative Directors: Maurice Wee, Tinus Strydom
Copywriter: KC Hong
Art Director: Ronald Bunaidi
Director: Rong
Music: Fuse

LOTS & LOTS & LOTS OF FUN

LOTS & LOTS & LOTS OF FUN

LOTS OF FUN

LOTS OF FUN